Magniflex

Back in the 60's Giuliano Magni created his first mattresses in a small workshop. It was the beginning of a journey which later on turned into a revolution. In Prato, the world capital of fabrics, the sophisticated craftsmanship was combined with the most innovative ideas on rest and wellbeing. Since then, Magniflex has been helping over 35 million people fall asleep better, thanks to the solutions and models designed to meet the needs of comfort, relaxation and health. Over the course of more than 55 years, the passion for research and the important investment in innovation, in design and in stateof-the-art production systems have turn the name of Magniflex into the universal synonym of comfort and wellbeing.

Magniflex was born in Tuscany, a region blessed by the nature, where the beauty of the landscape has always inspired art and geniuses. It is a type of richness that could only influence corporate culture in a positive manner. Because, without a shadow of a doubt, rest is an art too. It's probably hard to contain the pride when you're lucky enough to be born in a land kissed by a lush nature and in a region that has inspired the arts and has fostered some of the most admired expressions of ingenuity in the world, like Leonardo da Vinci's. So, it's not surprising that same ingenuity has also been applied to the art of sleeping, when in 1986, Giuliano Magni designed and patented the vacuum packaging system for mattresses, reducing their volume by 90%. An intuition that has made it possible to revolutionise the system for handling products, while also helping to reduce the air pollution.
Today the company is present worldwide with more than 4000 retailers in 99 international markets and is the supplier of more than 500 great hotels. A young and determined management continues the development of this brand, along the road traced by the President Giuliano Magni, managing an entrepreneurial system with deep territorial roots and increasingly oriented worldwide expansion.

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